Week 10

Elements of design


The process of design, from start to finish, may not always be the smoothest journey. We, as designers are always seeking to satisfy many, if not all, needs of everyone involved in the making and the use of a product. Some of the difficulties that may arise during this journey could be when working on a project and the idea already exists or was previously rejected. Unfortunately, this can possibly lead designers back to the drawing board.


Attaining a well-integrated design is all about obtaining an equal balance after concentrating on a specific perspective on the design. Some designers may find that they have focused on a specific form instead of integrating other aspects of design into their product. For designers to avoid such situations and produce a well-integrated design, they need to stick with simple and elegant designs that give the feeling that everything has been taken into consideration.

Week 8

I found the reading inside design design problems very interesting. the reading its self can relate to all aspects of design i.e product, service and all the rest as design problems are something that come up in all aspects of design. I agree with how the article compares design problems with other types of problems the example given in the article is chess and it talks about how chess problems remain on the bored and generally have a linnia solution. With design projects there is always going to be a different out come because it all relative to what information you all ready have and what your goal is not like chess where the goal is always the same. One of the best things about design is the large number of ways you can go about tackling a issue design never works in a straight line the is a lot of back a forward and twists and terns when it comes to solving a design problem. over all i found this article very interesting as i could relate to it because as a design you are always going to run into problems but as a design it is out job to fix the problems we encounter.

Last week in class we looked in to the service blueprint and we have to fill it out using our personal information relating to our service. i find the service blueprint to be one of the more difficult service design tools.  Below you will find my example of a service blueprint in relation to the Melbourne bike share.


Week 7

Name: Max Smith

Age: 19

Occupation: Student – Melbourne Uni – Arts

Wage: Non


Max is a 19 year old male who lives in st.Kilda with his perents he is currently doing arts at Melbourne and is in his second year. He wants to change corse as he doesn’t really like arts his true passion is music. Max wants to change to the music management program at RMIT. In first year max rode his bike to uni but the bike rusted in the sea air over summer and now he has to take a tram and a train to get to uni and its very hard during peak hour so max is saving money for a new bike but this will take some time without a job.

Name: Jon Chang

Age: 27

Occupation: Bank Teller – ANZ

Wage: $35,000


Jon lives with is girlfriend in North Melbourne. His main interests are cars and camping, he try go camping at least once a fortnight depending on his work roster. Jon works as a teller at the ANZ bank on Collins Street. Most days he walks to work as its not a great distance from north Melbourne and other days his girlfriend drops him off. He would really like to drive him self but the cost of parking in the city is to high.

In this weeks reading Designers as people i felt the writer made so good points about who’s responsibility sustainability is. She talks about how we are all responsible and its not an excuse to remain ignorant towards being sustainable, Meaning the consumers should be wanting sustainability designers should be offering sustainability and the government should be informing about sustainability. But then the writer made a very ovies observation when they said there is no one quick fix for sustainable design i think that every body knows that it is doing to takes some time and a number of different ideas in till sustainable design is the norm but thats just all a part of social change.

This week in class we looked at our individual services and where sent off to research them. the first thing we where asked to look at was the “Who, What, When, Where, and How”and now I’m going to answer these questions in relation to the Melbourne bike share.


Who – The main people that are using the bike share are people who work ing the city and live in nearby suburbs that also have a bike share making it simple to pick up and drop off bikes. this also goes for uni students. the other main type of people who are using the bike share are tourists because is is a nice and cost effective way of seeing the Melbourne City.

When – The bike share peak hours are in the morning ad evening when people are commuting to and from uni or place of work. Although some people do take a bike during the day but that is not many.

Where – The Bike share has 50 locations located around the Melbourne CBD and nabering suburbs with 600 bike so it is always possible to find a bike.


Why – The bike share is a good alternative yo other modes of transport it allows to to skip peak hour and also get fresh air and exercise.

How – A bike is rented by a customer by the use of a credit card you can rent the bike upfront at the machine or you can pay for a subscription the ranges from a week to a year online but this also uses your credit card.

Week 5

Final blogs


Product service systems


A product service system is a competitive system of products, services, supporting networks and infrastructure. Product service systems have recently become a main preference in today’s society. This is because it is influenced by environmental as well as economic interests. Product service system is beneficial if employed correctly. For instance, if it is employed on a global scale, it is able to reduce the amount of resources used and also, waste generation since fewer products would be manufactured.


Product service systems is essentially beneficial for the environment. However, it is up to the consumers to make the right choices. By making the right decisions, this could lead consumers to living a more sustainable lifestyle. Products, such as the common vacuum cleaner, are not purchased with consideration in regards to how it is disposed. Rather, these types of products are thought for their convenience and services.


There are several challenges ahead in order for product service systems to succeed in the future. Product manufacturers and consumers have to work hand-in-hand for this to occur.


Week 4

To some extent i do agree with Bruce Nussbaum, now days every does have more of a chance of being a designer in many different ways. The internet helps this allowing people to communicate and share there ideas giving a far wider range of people creative in put. And yes there are a lot of designers out there who are arrogant about there profession but they and a right to be. All people have the ability to create something but this should not give them the right to proclaim themselves designers, its the same idea of me doing my tax return and saying I’m an accountant. Design is a very complex dispelled with lots sides and is a profession like the rest of them and should be recognized for it.

In regards to design and sustainability i think this is a social change issue and there is two side of it in design there is the side that has recognized the we need to change in order yo continue and the side that was to keep going like there is nothing wrong. The key factor in this issue is time over time we will not have a chioise and sustainable materials will become the norm. This will make way for new enervation that will help the world.

All in all there is many things being done like these carbon free events whether they are carbon free or not they are informing the public and this is the only way social change is going to happen and thats if the public is informed. And in the end designers may ne arrogant at times but in some cases they have the right to be and in others the don’t speak for the whole community 

Week 3

In last class we looked in to customer journey maps and how and why we use them our first task was to create a journey map that showed our personal journey leading up to industrial design. Showing the major events in our live that got use here. This allows us to have some hand on expires in creating a journey map letting us understand them better. A journey is used when planing a service you put done all the key touch point of where a user might or will interact with a service and then place them in the order they will happen. it is not guaranteed that what you intend will happened but this is the bust way to visualize your over all intuition. Its one of the fundamental tolls of service design.

The reading by Alison Black was about user-centered design and how it is importance when designing products and services. she emplanes that when designing a product for a services it is some time critical to have the input of the end user as it insures that your product/service is intuitive as it is possible to have your judgment clouded when you are to close to a project and you may only see what you want to see. And working on and interment level with the user allows for accurate results as people are more likely to be less truthful when doing market research surveys and lets you work thought problems on a personal level. this technique proves mode useful when altering an existing product/ service letting you make changes and see if they will hinder or help.

Over all i found this weeks reading far more enjoyable then last weeks it was much more relatable and i really drew some useful. and usable tools from it that i will apply in the future. 

Week 2

In our last class, we were introduced to the stakeholder maps and how they are used. Stakeholder maps allow you to visualize how far a service can reach. By training your point of interest in my case, this is transport and place it in the center and from there branch out with all the key things that are related in the case of transport. For example, this could be public transport, cars and human mobility. The stakeholder maps will provide you with a clear idea of all parties involved.

At the moment, my team and I have decided to look into mobility as this is a large and ever changing service. In this area, we have found that there are many facets to mobility as well as a lot of areas to explore. This will allow us to focus on the past, present and future in order to see how it is changing.

This week’s readings were split into two sections. The first section of the reading discusses the power of design. For instance, the author argues how the use of different materials from a variety of natural resources can influence environmental conditions. This can also take place in relation to social conditions, market influences and costing. Over time, we have experienced how designers have produced an end product which not only fulfills its intended function but also has an aesthetic appeal to it.

The second section of the reading concerns sustainability and how it has affected certain aspects of design. This has caused designers to create and incorporate new ideas in order to include sustainability in their design scope. The amount of sustainable materials that

can be resourced are highly dependent on the designer’s location and material availability. All in all, sustainability is possible but may take time to progress.